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ARROW-10265: [CI] Use smaller build when cache doesn't exist on Travis CI

Because Travis CI has "No output has been received in the last 10m0s"
limitation. If we build many modules, we will reach the limitation.

Closes #8424 from kou/travis-use-small-build-without-cache

Authored-by: Sutou Kouhei <kou@clear-code.com>
Signed-off-by: Sutou Kouhei <kou@clear-code.com>